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ID: 182371


Date: 2020-05-19

Facebook rolls out Shops, turning Pages into storefronts

Facebook today revealed its rolling out a major update called Shops. These would effectively turn Facebook and Instagram pages into digital storefronts, and the company is pitching it for small businesses. Today we're introducing Facebook Shops, which will make it easy for businesses to set up a single online store on both @facebookapp and @instagram, and soon @messenger and @WhatsApp too Join industry leaders to define new strategies for an uncertain futureCEO Mark Zuckerberg revealed the new feature during a livestream. A Shop would function on a businesss page or profile, from which a customer could browse their collection of goods. A business could, in theory, have their whole shopping mechanism on Facebook.  Shops will be supported by third-party software like Shopify and BigCommerce, and businesses will also be able to implement customer loyalty programs in the future. According to Facebook, setting up a Shop is relatively straightforward: Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand.  This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever its convenient for them. Facebook names its Oversight Board, a supreme court that can overrule ZuckerbergInstagram is also getting its own updated shopping experience. This summer, the app will get its own shopping tab.  The company has also implied this is part of a larger push into e-commerce, as one of the future plans is that one can view a business shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct. Instagram Shop…coming this summer to the US Facebook has framed this as an effort to help small businesses who are currently struggling during the COVID-19 lockdown. Zuckerberg said, during the livestream where this was revealed, that this would help such stores keep a steady income and allow them to re-open when the lockdown lifts. Hes not wrong, either — according to a survey by Facebook itself, a third of small business owners reported they wouldnt be able to reopen due to a lack of income, and more than half said they wouldnt be able to rehire their same staff. Still, Im positive this is something thats been on Facebooks drawing board for a long time. Instagram, in particular, is turning into a regular e-commerce haven, and Facebook Marketplace has become a very popular resource. So Facebook going all-in on e-commerce isnt really a surprise. Zuckerberg also acknowledged during the livestream that a Facebook Shop wont undo the economic damage of the coronavirus. Facebook is starting to roll out Shops today, and youll likely see more of them in the next few months. Introducing Facebook Shops: Read our daily coverage on how the tech industry is responding to the coronavirus and subscribe to our weekly newsletter Coronavirus in Context. For tips and tricks on working remotely, check out our Growth Quarters articles here or follow us on Twitter.