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1

ID: 116633

URL: https://www.theverge.com/2019/1/10/18177321/imdb-freedive-ad-supported-free-movie-streaming-service

Date: 2019-01-10

IMDb has launched an ad-supported movie streaming service

IMDb is known as the place to go to look up details for any film under the sun, and now its entering the streaming video arena. The company has launched Freedive, a free streaming platform thats supported by periodic ad breaks. The services films and TV shows are available to registered IMDb or Amazon users and Amazon Fire TV owners. (The list of compatible devices is the same as the list for Prime Video.) Fire owners can navigate the service by way of a new icon in the Your Apps & Channels section or by telling their Amazon smart device, Alexa, go to Freedive. The site says it will continually add new offerings to the site. The site will also indicate on a films page if its available on Freedive. The service follows similar free, ad-supported platforms like Tubi, Vudus Movies On Us, or YouTubes Free to Watch selection. Word of the program came last year, with a report that Amazon would announce the ad-supported service as a way to help the company compete in the $70 billion-per-year television advertising market. Freedive breaks up films into categories such as Hits of the 80s, Sci-Fi, Chills and Thrills, and Movies for the Whole Family. The selection actually looks better than those on its rival streaming sites, with well-regarded films like Memento, Foxcatcher, Drive, Big Fish, and Adaptation joining TV shows like Fringe, Heroes, and Quantum Leap. The service also has a small range of original projects, like No Small Parts and The IMDb Show.