Amazon has brought its Alexa voice assistant and a range of compatible Echo devices to Mexico. The Echo, Echo Dot, Echo Plus, Echo Spot, and Amazon Smart Plug are all available to pre-order today, and shipping will start next week. The company is also bringing Amazon Music Unlimited and Prime Music to Mexico today, right in time for people to ask their new Echo devices to play music. Amazon launched Alexa in Spain last month, but the company says the voice assistant has now been updated to work with Mexican Spanish and makes use of local information. Amazon is the last major company to arrive in this market —Apple started selling the HomePod in Spain and Mexico last month, while the Google Home and Home Mini were released in the two countries back in June.
Alexas path to AI global domination continues apace with the addition of Mexico to its growing list of markets. Amazon today opened up pre-orders for the Echo, Dot, Plus, Spot and Smart Plug. The devices are set to start shipping next week. Of course, bringing such devices to new markets is more complicated than just supply chain issues. Every new location means new accents and cultural nuances. Amazon brought the Alexa to Spain earlier this year, but the distinction between that brand of Spanish and the one spoken in Mexico is broad enough to require some massive changes, not to mention a spate of different local customs that need to be adhered to with the building of Skills. The smart assistant is currently available in around 40 countries, including the addition of Italy and Spain late last month. Googles Assistant, meanwhile, launched in Mexico over the summer via the arrival of Home and Home Mini.