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Amazon Echo and Alexa arrive in Mexico


Alexas path to AI global domination continues apace with the addition of Mexico to its growing list of markets. Amazon today opened up pre-orders for the Echo, Dot, Plus, Spot and Smart Plug. The devices are set to start shipping next week. Of course, bringing such devices to new markets is more complicated than just supply chain issues. Every new location means new accents and cultural nuances. Amazon brought the Alexa to Spain earlier this year, but the distinction between that brand of Spanish and the one spoken in Mexico is broad enough to require some massive changes, not to mention a spate of different local customs that need to be adhered to with the building of Skills.  The smart assistant is currently available in around 40 countries, including the addition of Italy and Spain late last month. Googles Assistant, meanwhile, launched in Mexico over the summer via the arrival of Home and Home Mini.

Amazon's Alexa and Echo launch in Mexico


Amazon Music is available as well. Amazon's Alexa is available in numerous countries, but there are still major expansions left to go -- case in point, Mexico. The company has launched both Alexa and its Echo range of smart speakers in the country, complete with a new voice, Mexico-oriented Spanish, local knowledge and the Alexa skills to match. Amazon Music (including both Music Unlimited and Prime Music) is arriving in the country, too, providing millions of tunes as well as locally curated playlists and stations. The regular Echo as well as the Dot, Plus, Spot and Smart Plug are available to pre-order now ahead of a release next week. Music Unlimited is available for MXN$99 a month for individuals (MXN$990 per year if you're a Prime member), or MXN$149 ( MXN$1,490 per year on Prime) for a family plan with up to six people. You can also spend MXN$39 a month if you only intend to listen on a single device.