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Instacart expands a pickup option for grocery orders across the US

Online grocery delivery service Instacart has expanded the availability of a click and collect pickup service its been trialing for a few months in the U.S. — now offering it in stores across the nation. It says the collect in person Instacart Pickup option is now available in nearly 200 stores — across 25 key markets near Atlanta, Boston, Charlotte, Minneapolis, Nashville, San Francisco, and Washington D.C. The Pickup service is intended to offer customers more flexibility by letting them choose a time to drive by and grab their groceries, rather than wait in for a delivery. Customers are offered a range of partner stores to choose for collecting their order. While pick ups can be made on the same day. Instacart says its expanded its partnerships for the now expanded Pickup service — saying its working with the likes of ALDI, Cub Foods, Food Lion, Price Chopper, Publix, Schnucks, Smart & Final, Sprouts, Tops Friendly Markets and Wegmans. To access the Pickup service, customers can use Instacarts website or mobile app, selecting their city and store. After they add groceries to their cart they get to choose either a delivery window or pickup window before they check out. If picking up, theyll get an in-app notification when their groceries are ready to collect. But thats not the end of the process; Pickup customers are supposed to send an in-app notification to their Instacart personal shopper to let them know theyre on the way. Then, once they arrive, Instacart says one of its shoppers or a retailer employee will bring the groceries out to their car. Assuming the car has been described accurately enough in the app… Instacart says the service is free for its Express members. For non-members there is a cost involved — though Instacart says this is lower relative to paying for delivery (which also varies depending on factors like location/time of day etc). The Pickup cost can also vary depending on the retail partner selected. For its main grocery delivery service, Instacart says its currently accessible to more than 70% of U.S. households, in all 50 states, and more than 50% of Canadian households — available in more than 15,000 different grocery stores across 4,000 cities overall. While it has partnerships with more than 300 retailers at this point. On the gig economy side, its service is powered by some 70,000 personal shoppers.

Instacart launches its pickup grocery service across the U.S.

Instacart  announced that its launching its new pickup grocery service across the U.S. The San Francisco-based company has been trialing a pickup service since at least June and has been slowly expanding the service to more outlets and locations in the intervening months. Founded in 2012, Instacart has traditionally partnered with local stores to offer same-day deliveries on thousands of grocery products. The company has raised around $1.6 billion in funding, including $200 million and a follow-on $600 million tranche in 2018 alone. Though it has largely kept operations in the U.S. since its inception, it recently expanded to Canada, where it said it now serves 50 percent of Canadian households. With Instacart Pickup, the company is adding another option for consumers, who can now choose to save on the delivery fee if theyre willing to drive to the store and collect their pre-picked groceries themselves. Instacart PickupDuring the trial phase, Instacart has been soliciting feedback from retailers and consumers, and it is already working with a number of outlets — including Wegmans, ALDI, Cub Foods, Food Lion, Price Chopper, Publix, Schnucks, Smart & Final, Sprouts, and Tops Friendly Markets — in 25 locales around Atlanta, Boston, Charlotte, Minneapolis, Nashville, San Francisco, and Washington, D.C. Our customers want choice, and were excited to now offer the pickup option theyve been asking for, said Instacarts chief business officer, Nilam Ganenthiran. For families that are out and about and running errands, a pickup solution might be a better fit for their family rhythm. Todays launch comes amidst heightened competition in the same-day delivery realm.  DoorDash has raised around $800 million in funding this year, and it recently launched a new grocery pickup option, in addition to a $10 monthly subscription for free deliveries. Last week, Google joined a $40 million investment in Deliv, which also offers a same-day delivery platform.