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Instacart expands a pickup option for grocery orders across the US

Online grocery delivery service Instacart has expanded the availability of a click and collect pickup service its been trialing for a few months in the U.S. — now offering it in stores across the nation. It says the collect in person Instacart Pickup option is now available in nearly 200 stores — across 25 key markets near Atlanta, Boston, Charlotte, Minneapolis, Nashville, San Francisco, and Washington D.C. The Pickup service is intended to offer customers more flexibility by letting them choose a time to drive by and grab their groceries, rather than wait in for a delivery. Customers are offered a range of partner stores to choose for collecting their order. While pick ups can be made on the same day. Instacart says its expanded its partnerships for the now expanded Pickup service — saying its working with the likes of ALDI, Cub Foods, Food Lion, Price Chopper, Publix, Schnucks, Smart & Final, Sprouts, Tops Friendly Markets and Wegmans. To access the Pickup service, customers can use Instacarts website or mobile app, selecting their city and store. After they add groceries to their cart they get to choose either a delivery window or pickup window before they check out. If picking up, theyll get an in-app notification when their groceries are ready to collect. But thats not the end of the process; Pickup customers are supposed to send an in-app notification to their Instacart personal shopper to let them know theyre on the way. Then, once they arrive, Instacart says one of its shoppers or a retailer employee will bring the groceries out to their car. Assuming the car has been described accurately enough in the app… Instacart says the service is free for its Express members. For non-members there is a cost involved — though Instacart says this is lower relative to paying for delivery (which also varies depending on factors like location/time of day etc). The Pickup cost can also vary depending on the retail partner selected. For its main grocery delivery service, Instacart says its currently accessible to more than 70% of U.S. households, in all 50 states, and more than 50% of Canadian households — available in more than 15,000 different grocery stores across 4,000 cities overall. While it has partnerships with more than 300 retailers at this point. On the gig economy side, its service is powered by some 70,000 personal shoppers.

Instacart’s grocery pickup service is live in a handful of cities

Customers can select a time window in which to pick up their orders. Instacart, known for its same-day grocery delivery services, is now giving customers the option of ordering their groceries and picking them up at the store later on. The company has been testing this service over the past few months, and now it's rolling it out to 25 markets across the US. " We want to make grocery shopping effortless by helping our customers get the groceries they need from the retailers they love," Instacart's chief business officer, Nilam Ganenthiran, said in a statement. "Our customers want choice and we're excited to now offer the pickup option they've been asking for." Now, where available, Instacart customers can put together their grocery order and choose a pickup window that's convenient for them. Instacart will then notify them when their order is ready and customers can use the Instacart app to let the store know when they'll be there and what car they'll be arriving in. Their order will then be delivered to their vehicle once they arrive. Pickup options are already available from major chains like Target, Walmart and Whole Foods. Amazon has also dabbled with AmazonFresh Pickup in Seattle. But with its Pickup service, Instacart brings that option to a number of other local stores in the regions where it has launched. Currently, the service is available in 200 stores in 25 markets near Atlanta, Boston, Charlotte, Minneapolis, Nashville, San Francisco and Washington, DC. And stores like ALDI, Food Lion, Publix and Wegmans are already on board. The company says it will expand Pickup to more stores across the US throughout 2019.