Instacart announced that its launching its new pickup grocery service across the U.S. The San Francisco-based company has been trialing a pickup service since at least June and has been slowly expanding the service to more outlets and locations in the intervening months. Founded in 2012, Instacart has traditionally partnered with local stores to offer same-day deliveries on thousands of grocery products. The company has raised around $1.6 billion in funding, including $200 million and a follow-on $600 million tranche in 2018 alone. Though it has largely kept operations in the U.S. since its inception, it recently expanded to Canada, where it said it now serves 50 percent of Canadian households. With Instacart Pickup, the company is adding another option for consumers, who can now choose to save on the delivery fee if theyre willing to drive to the store and collect their pre-picked groceries themselves. Instacart PickupDuring the trial phase, Instacart has been soliciting feedback from retailers and consumers, and it is already working with a number of outlets — including Wegmans, ALDI, Cub Foods, Food Lion, Price Chopper, Publix, Schnucks, Smart & Final, Sprouts, and Tops Friendly Markets — in 25 locales around Atlanta, Boston, Charlotte, Minneapolis, Nashville, San Francisco, and Washington, D.C. Our customers want choice, and were excited to now offer the pickup option theyve been asking for, said Instacarts chief business officer, Nilam Ganenthiran. For families that are out and about and running errands, a pickup solution might be a better fit for their family rhythm. Todays launch comes amidst heightened competition in the same-day delivery realm. DoorDash has raised around $800 million in funding this year, and it recently launched a new grocery pickup option, in addition to a $10 monthly subscription for free deliveries. Last week, Google joined a $40 million investment in Deliv, which also offers a same-day delivery platform.
Customers can select a time window in which to pick up their orders. Instacart, known for its same-day grocery delivery services, is now giving customers the option of ordering their groceries and picking them up at the store later on. The company has been testing this service over the past few months, and now it's rolling it out to 25 markets across the US. " We want to make grocery shopping effortless by helping our customers get the groceries they need from the retailers they love," Instacart's chief business officer, Nilam Ganenthiran, said in a statement. "Our customers want choice and we're excited to now offer the pickup option they've been asking for." Now, where available, Instacart customers can put together their grocery order and choose a pickup window that's convenient for them. Instacart will then notify them when their order is ready and customers can use the Instacart app to let the store know when they'll be there and what car they'll be arriving in. Their order will then be delivered to their vehicle once they arrive. Pickup options are already available from major chains like Target, Walmart and Whole Foods. Amazon has also dabbled with AmazonFresh Pickup in Seattle. But with its Pickup service, Instacart brings that option to a number of other local stores in the regions where it has launched. Currently, the service is available in 200 stores in 25 markets near Atlanta, Boston, Charlotte, Minneapolis, Nashville, San Francisco and Washington, DC. And stores like ALDI, Food Lion, Publix and Wegmans are already on board. The company says it will expand Pickup to more stores across the US throughout 2019.